Peanuts Brand Partnerships & Strategic Integrations

75 Years of Snoopy, Charlie Brown, and Iconic Storytelling

For over seven decades, the Peanuts gang has been a global cultural phenomenon. At BGE, we facilitate exclusive brand partnerships that leverage the timeless appeal of Snoopy and Charlie Brown. Peanuts offers unmatched consumer resonance across all demographics for your next seasonal promotion.

Seasonal Partnerships: Capitalizing on Holiday Traditions

For over 7 decades, Snoopy, Charlie Brown, and the rest of the Peanuts gang have entertained and delighted fans around the world. Whether it’s waiting for the Great Pumpkin, gathering around a Christmas tree, or exchanging Valentine’s Day messages, Charles Schulz’s beloved characters continue to resonate with adults and children alike throughout every season and occasion.

**60th Anniversary of It's the Great Pumpkin, Charlie Brown! (2026)**

With a Peanuts partnership, your brand will have the ability to utilize Peanuts art assets including characters, icons, etc, to amplify and create cohesive campaigns.

BGE is currently seeking year-round seasonal partnerships on behalf of this beloved brand with best-in-class partners.

Request the Peanuts Partnership Deck

"Take Care with Peanuts"

Drawing on the themes from Schulz’s comic strip to spread messages of caring, “Take Care with Peanuts" reminds us to press pause and take time to appreciate and give back to the place we call home, the people (and animals!) we share it with, and, of course, ourselves. These three key pillars – Take Care of Yourself, Take Care of Each Other, and Care of The Earth - are the foundation of the "Take Care with Peanuts" initiative.

On behalf of Peanuts, BGE is seeking promotional opportunities with non-profit organizations around the world to help spread the mission of Take Care.

"Happiness Is"

First published in 1962, Happiness Is a Warm Puppy was Charles Schulz’s first gift book. Every spread was a simple reminder of that Happiness Is… next to an irresistible drawing of one of the Peanuts characters.

Today there is an opportunity to re-imagine Happiness Is with your customers. Now more than ever we need to amplify the simple and poignant intent of Happiness Is. With a 360-degree strategic partnership, exclusive custom animation, turnkey promotional assets, and unmatched global reach, let’s reimagine Happiness Is together.