Crayola Brand Partnerships: Inspiring Creativity
Why Partner with the World’s #1 Creativity Brand?
Crayola at a Glance: Unmatched Consumer Trust & Reach
For over 120 years, Crayola has been the gold standard for creativity, boasting a staggering 99% brand awareness. As we approach the massive 125th Anniversary celebration in 2028, BGE is identifying strategic partners to bridge connections with Crayola’s incredibly loyal consumer base. From Back-to-School campaigns to seasonal retail activations, a partnership with Crayola allows your brand to 'color outside the lines' and tap into the #1 brand loved by moms, teachers, and Gen X alike.
BGE is working with Crayola to identify and develop unique partnerships that allow companies the ability to tap into this beloved brand and bridge connections to their solid consumer base. Partnering with Crayola leads to discovering clever ways to color outside the lines and extend your brand's reach to consumers everywhere.
Crayola at a Glance:
- Trusted for over 120 years
- 99% brand awareness
- #1 brand in the toy category for HH penetration
- #3 cultural brand resonance among 4K brands
- 6.7 units of product sold every second in the USA
- 149 countries
- 97% positive brand opinion
- #1 brand loved by moms
- #1 brand with Gen X
- #1 Brand on Back-to-School List
- #1 brand trusted by parents
- #1 brand trusted by teachers
- #1 Non-Candy Brand in Holiday Stockings and Easter Baskets
Crayola is committed to nurturing creativity as a lifelong journey. From sparking a child’s first artistic adventure and helping parents and educators raise creatively alive children, to inspiring adults to embrace their creative spirit, the brand empowers individuals of all ages to explore, discover, celebrate and connect through the joy of making.
Limited Edition: The Return of Fan-Favorite Retired Colors
CRAYOLA BRINGS BACK RETIRED CRAYON COLOR COLLECTION FOR THE FIRST TIME IN COMPANY’S HISTORY
Dandelion, and seven additional beloved retired crayon colors, return in Limited Edition packs hitting shelves this spring
EASTON, PA, February 5, 2025 – Crayola—the brand that helps parents and teachers nurture creative kids and inspire creative moments - is for the first time in its 122-year history and by popular demand, bringing back a collection of eight nostalgic fan-favorite retired crayon colors.
Read more on Crayola.com >>
Integration Examples with Crayola
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