Kura Sushi x Peanuts: Gamifying the Dining Experience

Driving Consumer Action: A Prize for Every 15 Plates

In Q4 2023, Kura Revolving Sushi Bar partnered with Peanuts Worldwide for a high-energy, nationwide experiential campaign. Managed by BGE, this integration transformed the dining experience into an interactive game for fans of all ages.

Utilizing Kura’s signature Bikkura Pon prize system, guests were incentivized to increase engagement through a simple, effective hook: for every 15 sushi plates consumed, diners received a randomized Peanuts™ x Kura Sushi prize.

Multi-Channel Collectibles: Keychains, Microfiber Cloths, and Can Badges

This campaign successfully combined in-store character décor, exclusive giveaways, and a premium collection of figurine keychains and accessories. The result was a 'must-have' experience that bridged the gap between traditional dining and collectible culture, driving both foot traffic and secondary retail sales online."