Xing Fu Tang x Peanuts: A Global Bubble Tea Brand Integration
Curating Limited-Edition Snoopy Experiences for Modern Consumers
1/1/23-3/31/23
California and New York
Premium Collectibles: Themed Drinkware and Custom Merchandise
In a strategic fusion of global beverage trends and iconic storytelling, Xing Fu Tang - the stir-fried brown sugar boba brand - partnered with Peanuts Worldwide. Facilitated by BGE, this collaboration brought Snoopy and the Peanuts gang into the vibrant world of bubble tea.
This Snoopy In Space-themed campaign went beyond simple branding, offering fans a fully immersive retail experience in five locations that included:
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Limited-Edition Drinkware: Custom-designed reusable cups and sleeves featuring the Peanuts characters and the
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Themed Merchandise: A range of premium collectibles, such as Snoopy coasters and cups, driving high-value 'add-on' sales.
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Social-Ready Décor: In-store transformations with wall decor and window decals designed to encourage user-generated content and viral social media sharing.
By leveraging Xing Fu Tang’s reputation for quality and artisanal craft alongside the universal trust of Peanuts, this partnership successfully captured the attention of a younger, digitally-native audience across international markets."
