Hershey’s x Peanuts: A Sweet Success in Seasonal Promotions

Strategic IP Integration: Leveraging Nostalgia for Modern Retail

In a perfect blend of nostalgia and seasonal marketing, Peanuts partnered with Hershey’s to launch a limited-edition collection of HERSHEY’S KISSES for Valentine’s Day 2024. This nationwide collaboration featured Snoopy™ and Friends on pink heart and red 'XO' foils, bringing the beloved Peanuts gang to one of the most iconic confectionery brands in the world.

BGE identifies and facilitates these high-impact licensing partnerships, creating a win-win for both the IP holder and the manufacturer. With 18 unique plume and foil designs, this campaign successfully drove consumer excitement and must-have collectibility at major retailers across the United States.