Evian x Peanuts: A Global Masterclass in Premium Licensing
Limited-Edition "Evian x Snoopy" Bottles Across 6 International Markets
October 2022-November 2023
France, Japan, South Korea,
Hong Kong, Taiwan, China
Strategic Multi-Design Launch: France, Japan, South Korea, and Beyond
From October 2022 through November 2023, Evian and Peanuts Worldwide joined forces to launch a high-end, limited-edition collection of Evian x Snoopy bottles. This international collaboration combined the 'Live Young' ethos of Evian with the timeless charm of the Peanuts gang.
Elevating CPG Brands through Iconic Character Storytelling
BGE helped facilitate this sprawling global integration, which featured various collectible designs tailored to specific aesthetic preferences in France, Japan, South Korea, Hong Kong, Taiwan, and China. By turning a daily essential like bottled water into a collectible 'must-have' lifestyle accessory, the partnership successfully drove brand engagement and elevated retail presence in highly competitive international markets."