Peter Rabbit: Global Brand Partnerships & Licensing Opportunities
Celebrating 125 Years of Beatrix Potter’s Most Iconic Creation
Why Partner with Peter Rabbit? Heritage, Trust, and Global Reach
Peter Rabbit is a globally recognized and beloved character with over 120 years of heritage. Originally introduced through a hand-written letter by Beatrix Potter, the brand has evolved into a powerful multi-platform franchise spanning publishing, entertainment, consumer products, and immersive experiences. Peter Rabbit is also an award-winning, multi-million-dollar licensing brand with a presence across all key markets and proven licensing and media success across formats.
- Strong multigenerational appeal rooted in nostalgia and trust
- Consistent global performance with significant engagement lift
- Creative versatility with refreshed 2025 art and storytelling assets
2026 is the 160th anniversary of Beatrix Potter's birth. Born in 1866, this extraordinary author, artist and activist has become one of the world's most beloved storytellers.
Hop into 2027 with a dynamic, mischievous and attention-grabbing year-round campaign to celebrate the 125th anniversary of Beatrix Potter's most famous creation: Peter Rabbit!
About WildBrain
WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart. As the home to treasured content such as Strawberry Shortcake, Inspector Gadget and Teletubbies, WildBrain knows how to create engaging storylines for top IP. They can develop custom content solutions that extend your video and gaming campaigns to reach audiences through organic placements on top platforms.
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