LG x X-Men: A Global Launch for the LG X-Series

Driving 100M+ Social Media Impressions via Co-Branded Content

Brian Gartland orchestrated a massive global product launch for the LG X-Series mobile phones by facilitating a high-impact partnership with 20th Century Fox and the X-Men franchise. By strategically aligning specific X-Men characters with the unique features of the X-Series models, he created a campaign that resonated with tech-savvy Marvel fans worldwide.

Global Execution: TV Spots, In-Store Signage, and Print Advertising

A Comprehensive 360-Degree Global Campaign: The collaboration was fueled by a coordinated marketing push that achieved massive scale:

• 100 Million+ Impressions: A viral social media campaign driven by premium co-branded video content.

• Global Broadcast Reach: A dedicated television spot aired across international markets, cementing the connection between the hardware and the IP.

• Full-Scale Retail Presence: Extensive in-store signage and point-of-sale displays in major electronics retailers globally.

• Omnichannel Advertising: Integrated print advertising and digital activations that sustained momentum throughout the product launch cycle.

This partnership demonstrated Brian Gartland's ability to execute complex, multi-national brand integrations for the consumer electronics sector, delivering measurable brand awareness and consumer excitement.