Mobile game Woodoku partnered with Seasons 2 and 3 of Pictionary with Jerry O'Connell.

A custom animated graphic was created to seamlessly integrate this brand into the show. The graphic depicted how many correct answers the team answered.

The brand received :5 and :10 videos in each episode with a QR code encouraging viewers to download the game. Woodoku received live mentions in-show, as well as social media and website support on the show's channels. Pictionary reaches 750K households per episode.