Mobile game Live Play Bingo partnered with Season 2 of Pictionary with Jerry O'Connell. The brand received :5 and :10 videos in each episode with a QR code encouraging viewers to download the game. Live Play Bingo received live mentions in-show, as well as social media and website support on the show's channels. Jerry O'Connell even stopped by a few of the Live Play Bingo's live events!