Deadpool x Coldcock Whiskey: Driving Awareness Through Irreverent Branding
Tripling Monthly Sales via Strategic Film and Spirits Partnerships
"Put it in your mouth"
To elevate Coldcock Whiskey from a niche startup to a household name, Brian Gartland facilitated a high-octane partnership with 20th Century Fox for the theatrical release of Deadpool. By aligning the whiskey’s bold identity with Deadpool’s 'Merc with a Mouth' persona, he created a campaign that was impossible to ignore.
A Comprehensive 360-Degree Integration: This multi-channel strategy transformed the brand’s visibility across the West Coast and beyond:
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Massive OOH Reach: Deployment of 1,500 billboards strategically placed to capture high-traffic metropolitan areas.
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Retail & Bar Takeovers: Custom retail signage, point-of-sale displays, and branded bar napkins ensured the brand was top-of-mind at the moment of purchase.
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Digital Viral Factor: Synchronized social media activations leveraged the irreverent humor of the Deadpool franchise to drive organic engagement.
The Result: The partnership was a commercial powerhouse, with Coldcock Whiskey tripling their monthly sales during the campaign window. This case study proves the power of aligning emerging brands with global blockbuster IP to drive immediate and measurable ROI.
The Result: The partnership was a commercial powerhouse, with Coldcock Whiskey tripling their monthly sales during the campaign window. This case study proves the power of aligning emerging brands with global blockbuster IP to drive immediate and measurable ROI.
