Check out the latest in the BGE Agency Spotlight Newsletter and discover how we can align with your brand initiatives. Let’s start a conversation and create something impactful together! 25 Words or Less Begins Filming Soon! BGE is looking for partners for the 25 Words or Less, Season 8. There […]
BGE: Entertainment Marketing & Brand Partnership Insights
BGE Agency Spotlight ::
BGE Agency Spotlight ::
March 2026
Check out the latest in the BGE Agency Spotlight Newsletter and discover how we can align with your brand initiatives. Let’s start a conversation and create something impactful together! 125 Years of Creativity The most colorful celebration is coming… Crayola, the #1 creativity brand, celebrates their 125th anniversary in 2028! […]
BGE Agency Spotlight ::
February 2026
Check out the latest in the BGE Agency Spotlight Newsletter and discover how we can align with your brand initiatives. Let’s start a conversation and create something impactful together! AFV 250 Planning is underway for a special episode of America’s Funniest Videos: a tentpole event celebrating the country’s big birthday! […]
BGE Agency Spotlight ::
January 2026
Check out the latest in the BGE Agency Spotlight Newsletter and discover how we can align with your brand initiatives. Let’s start a conversation and create something impactful together! Crayola Creativity Week Crayola Creativity Week – a free, week-long virtual celebration designed to ignite imagination in classrooms and homes everywhere […]
BGE Agency Spotlight ::
December 2025
Check out the latest in the BGE Agency Spotlight Newsletter and discover how we can align with your brand initiatives. Let’s start a conversation and create something impactful together! 50 Years of Family Feud – Few Opportunities Left! We have a limited number of episode blocks left for the Fast […]
Using Brand Partnerships to Expand Your Reach
Entering a new market can be tough. You’re competing against established players, building trust from scratch, and learning what resonates with local consumers. One of the smartest ways to accelerate this process is through brand partnerships. Partnering with the right brand lets you reach new audiences, reputation, and distribution — […]
BGE Agency Spotlight ::
November 2025
Check out the latest in the BGE Agency Spotlight Newsletter and discover how we can align with your brand initiatives. Let’s start a conversation and create something impactful together! 50 Years of Family Feud Calling all brands! Get ready to celebrate a television icon. Family Feud hits its 50-year milestone […]
How Licensing Popular Characters Drives Engagement
Licensing well-known characters is one of the fastest ways to build engagement. Familiar faces instantly spark emotion and trust. Fans already know the story…brands just need to invite them in. Popular franchises carry built-in audiences and deep nostalgia. When brands align with that, they tap into years of affection and […]
BGE Agency Spotlight ::
October 2025
Check out the latest in the BGE Agency Spotlight Newsletter and discover how we can align with your brand initiatives. Let’s start a conversation and create something impactful together! America’s Funniest Videos Content today makes an impact on culture tomorrow! ABC’s longest running primetime show, America’s Funniest Videos, returned for […]
Why Iconic Brand Collaborations Win
Brand collaborations have become a staple in marketing, but some partnerships rise above the noise. They don’t just sell a product; they create a moment. Think about the most talked-about collaborations. They succeed because they’re not just a meeting of two logos, but a fusion of two creative visions. These […]
BGE Agency Spotlight ::
September 2025
Check out the latest in the BGE Agency Spotlight Newsletter and discover how we can align with your brand initiatives. Let’s start a conversation and create something impactful together! 50 Years of Family Feud Calling all brands! Get ready to celebrate a television icon. Family Feud hits its 50-year milestone […]
How Licensing Helps You Diversify Offerings
In today’s fast-moving marketplace, brand relevance depends on innovation – and speed. But developing new products from scratch takes time, resources, and a lot of risk. That’s where licensing comes in. With the right licensing strategy, you can expand your product line virtually overnight, without reinventing the wheel. What Is […]
BGE Agency Spotlight ::
August 2025
Check out the latest in the BGE Agency Spotlight Newsletter and discover how we can align with your brand initiatives. Let’s start a conversation and create something impactful together! Scrabble and Trivial Pursuit BGE is now representing two game shows on the CW: Scrabble and Trivial Pursuit. Engage viewers through […]
How to Take Advantage of Anniversaries in Brand Partnerships
Anniversaries are perfect marketing moments. They give brands a reason to celebrate, reflect, and reintroduce themselves. When two brands come together for a milestone, the impact doubles. Whether it’s five years or fifty, smart partnerships around anniversaries can boost visibility and deepen customer loyalty. Why Anniversaries Work for Brands They […]
BGE Agency Spotlight ::
July 2025
Check out the latest in the BGE Agency Spotlight Newsletter and discover how we can align with your brand initiatives. Let’s start a conversation and create something impactful together! New Opportunity with Peter Rabbit We’re so excited to announce this new opportunity! Peter Rabbit is an award-winning, multi-million-dollar licensing brand […]
How IP Licensing Helps You Stand Out in a Crowded Marketplace
In today’s saturated market, it’s tough to grab consumer attention. One powerful way to stand out is through IP (intellectual property) licensing. This means partnering with a well-known brand, character, or franchise to boost your brand’s visibility and appeal. Think of it as borrowing the spotlight from a name people […]
BGE Agency Spotlight ::
June 2025
Check out the latest in the BGE Agency Spotlight Newsletter and discover how we can align with your brand initiatives. Let’s start a conversation and create something impactful together! New From FOX :: The Jason Show and Taste Buds Elevate your brand with authentic, feel-good content! Introducing The Jason Show […]
How Nostalgia Marketing Can Drive Brand Loyalty Through Partnerships
Nostalgia is a powerful tool. It connects consumers to positive memories, creating strong emotional bonds with brands. By tapping into childhood favorites and cultural icons, companies can build lasting loyalty. Strategic partnerships amplify this effect, bringing beloved brands together for exciting collaborations. Why Nostalgia Marketing Works People love revisiting the […]
BGE Agency Spotlight ::
May 2025
Check out the latest in the BGE Agency Spotlight Newsletter and discover how we can align with your brand initiatives. Let’s start a conversation and create something impactful together! Snow Time Holiday Experience Snow Time is a one-of-a-kind live event that brings the spirit of the season to life with […]
Stay Ahead of Trends:
How Licensing Keeps Your Brand Fresh and Relevant
Trends move fast, and brands that don’t adapt risk falling behind. Licensing is a smart way to stay relevant by tapping into popular culture, expanding your audience, and keeping your offerings fresh. A well-executed licensing strategy helps brands evolve without starting from scratch. Why Licensing Works Partnering with established brands […]