Blue Apron x Bob’s Burgers: Bringing TV Recipes to Your Table
A Sold-Out Collaboration Bridging Animation and Culinary Arts
BGE facilitated a high-impact, experiential partnership between the Emmy®-winning animated series Bob’s Burgers and Blue Apron. This collaboration transformed on-screen fiction into a tangible culinary reality, allowing fans to literally 'taste' the show.
The program featured three exclusive burger recipes developed by Chef Alvin Cailan (creator of The Burger Show and founder of Eggslut). These 'Burger of the Week' inspirations were delivered as monthly bonus boxes throughout the summer of 2018.
Unprecedented Consumer Demand: The campaign was an immediate viral success, with the specialized inventory selling out in just three days. The integration went beyond the box, including:
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Branded Packaging: Custom Bob’s Burgers-themed Blue Apron boxes.
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Collectible Assets: Signature recipe cards featuring the show's iconic art style.
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360-Degree Marketing: Synchronized digital and social media activations that drove record-breaking engagement for the meal-kit leader.
