Check out the latest in the BGE Agency Spotlight Newsletter and discover how we can align with your brand initiatives. Let’s start a conversation and create something impactful together!
125 Years of Creativity
The most colorful celebration is coming... Crayola, the #1 creativity brand, celebrates their 125th anniversary in 2028! Crayola is an iconic brand, loved and trusted by consumers of all ages: #1 brand loved by moms, #1 brand with Gen X, #1 Brand on Back-to-School List, #1 brand trusted by parents, #1 brand trusted by teachers and the #1 Non-Candy Brand in Holiday Stockings and Easter Baskets.
Now, Crayola is committed to nurturing creativity as a lifelong journey. From sparking a child’s first artistic adventure and helping parents and educators raise creatively alive children, to inspiring adults to embrace their creative spirit, the brand empowers individuals of all ages to explore, discover, celebrate and connect through the joy of making. Partner with Crayola in 2028 and celebrate 125 years of creativity!
Reach out to Brian Gartland to discuss opportunities with Crayola.
25 Words or Less Season 8
BGE is looking for partners for the new season of 25 Words or Less. It’s the fast-paced, family-friendly game show hosted by Meredith Vieira where contestants race to get their team to guess words using 25 words or less. The energy is great, the audience is loyal, and brands consistently see strong engagement.
This season comes with an exciting twist: select markets will air live episodes, giving partners the chance to tap into real-time viewer energy, interactive moments, and higher audience attention. These live shows create a must-watch feel and open the door to more dynamic integrations.
There are a limited number of sponsor spots that include custom clues, branded prize moments, on-set placement, and extensions across digital and social, plus premium visibility during those live broadcasts.
Connect with Kristin Hatcher to learn more about opportunities with 25 Words or Less.
Strawberry Shortcake
With more than 45 years of heritage, the World of Strawberry Shortcake celebrates friendship, adventure, and the sweetest moments families value. Since launching nine FAST channels in 2022, Strawberry Shortcake has become the most widely distributed single-IP kids and girls channel in the U.S., driving over 8B minutes viewed from Q3 2024 to Q3 2025.
The momentum continues on social, with nearly 5M global followers and 300M engagements in the past year, fueled by new short-form content through the Berry Besties campaign. This is brand-safe storytelling at scale, a twist of nostalgia, and a powerful way to connect with families.
Connect with Sharon Raijman to learn more about opportunities with Strawberry Shortcake.
All American Special Episode
The CW is offering an exclusive opportunity for a premier brand to host the ultimate farewell to one of its most iconic series. This high-profile Los Angeles press event and party will celebrate the show’s lasting impact on pop culture. The evening kicks off with a screening of the final episodes, followed by an intimate panel conversation with the cast and creators, which will be streamed live on The CW App. As the presenting sponsor, your brand will receive top-tier visibility, including
- Premium placement with a branded step-and-repeat and the opportunity to showcase products or vehicles.
- Prominent recognition throughout the entire evening.
- Content from the event will be distributed across all CW digital and social platforms.
Connect with Kristin Hatcher to learn more about opportunities with this special episode.
125 Years of Peter Rabbit
Some IPs trend; others endure. Peter Rabbit does both. As Beatrix Potter’s most iconic creation, Peter Rabbit is a multi-generational powerhouse built on deep-seated consumer trust. With a proven track record across publishing, global entertainment, and premium consumer products, this evergreen license remains a retail staple.
2027 marks Peter Rabbit’s landmark 125th Anniversary, offering a premier window for your brand to launch an high-impact campaign. Benefit from a brand that delivers consistent global performance, significant engagement lift, and a suite of refreshed, versatile creative assets.
Ready to hop in? Connect with Virginia Kelly to learn more about opportunities with Peter Rabbit.
Upcoming Anniversaries
Keep these significant anniversaries in mind!
