We developed an Alien: Covenant program, in partnership with Sunoco gas stations and offered an exciting and even a little scary exclusive AR experience. The app-based program was activated through POS and signage in participating locations. Users were able to purchase the digital copy of the film as well as access custom content. The program included an immersive AR experience which spanned over a 4-week period. As customers moved around the refueling station with their app enabled phones, the locations come to life revealing the Alien invasion.

Media support included behind-the-scenes footage, sweepstakes, and digital and social media activations. Additional marketing support drove consumers to download the app and POS materials alerted consumers how to activate the AR experience onsite.